Nonprofits have a lot on their plates. In the prioritization of things, marketing can sometimes get overlooked, be viewed as too expense, or just not get done because there is not enough staff or time. The truth is that marketing is an essential cog in a nonprofit’s ability to provide services and communicate to those who need them. Lindsay and Jake will present some of the marketing must-haves organizations should be thinking about, no matter the size of their budget or staff. Discussion on topics such as knowing your audiences, honing your messages and storytelling, creating a distinct brand, and using online assets will help teams develop marketing solutions that connect people to their missions. The pair will share knowledge gained from other professionals through CVNA marketing meet up presentations and bring their perspectives as nonprofit marketers.